Armand Samec rated it liked it Oct 28, Showing The alleged results could never be reproduced. According to an FCC statement, of the stations that aired the spot, indicated they were not aware that it contained the word rats. For example, why would commercial artists continue to do it if there were no evidence that it works?
Taoufiq Hebboul marked it as to-read Nov 08, Wilson Bryan Key. Customers who bought this item also bought. Key just assumes it works from flawed anecdotes he's heard.